Molecule CRM stands for Customer Relationship Management software. This is a business management software, designed and developed by Molecule. It is designed to manage and track the interactions of your employees with your customers. It is also supposed to be highly interactive so that you can create a better and more effective relationship between your business and your customers.
Molecule CRM is based on the premise that customers are your key drivers. You have to have a good understanding of these customers, as they are the most important and influential ones in any organization. They provide a good base from which you can build your business. Customers are not just your regular customers but also include those who buy from you via referrals and those who buy from you as affiliates. This is why it is important for you to understand your customer relationship and you have to ensure that they get the satisfaction that they deserve.
Your customer relationship management software should have several features like the ability to collect information, the ability to communicate it, the ability to analyze and compare this data and finally the ability to act on it and take necessary actions that will help your business. In Molecule CRM, you have the option of opting for either the integrated view or the stand-alone view. The integrated view is better, since it helps you maintain all the features of the system in one screen and thus allows you to manage and monitor your customer relationships effectively. On the other hand, the stand-alone view gives you more flexibility in managing your customer relationships. But in order to keep your business running smoothly, you need to choose between these two views carefully. Once you are clear about which view you need, you can start using it and you can do your job without any glitches or delays.